In a world where most companies would give their hind teeth to get your email address into their marketing database, it was refreshing to see this from VMWare:

Thank you for your past interest in VMware. As part of our routine scheduled maintenance, we will be removing email addresses and associated subscription information from our marketing database for contacts who have not updated their profile and/or subscription preferences within the last 6 months.

If you would like to remain on our mailing list and wish to receive updates on news, specific solutions, offers and much more, then please update your current profile.

This is great: it clearly states that if you are not engaging with VMWare, they won’t spam you. Good work. Let’s see more of this from other companies.

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