VMWare: Rock and Roll

In a world where most companies would give their hind teeth to get your email address into their marketing database, it was refreshing to see this from VMWare:

Thank you for your past interest in VMware. As part of our routine scheduled maintenance, we will be removing email addresses and associated subscription information from our marketing database for contacts who have not updated their profile and/or subscription preferences within the last 6 months.

If you would like to remain on our mailing list and wish to receive updates on news, specific solutions, offers and much more, then please update your current profile.

This is great: it clearly states that if you are not engaging with VMWare, they won’t spam you. Good work. Let’s see more of this from other companies.

  • RK

    OR VMWARE hates you and they don’t want your email in their database…. lol just a thought.

    Its not so refreshing now, is it?

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  • http://www.thetechandcents.com Alex Lourie

    Hi Jono

    In Israel there’s a new law, that requires all spamming vendors to get a written approval from user to keep sending them emails. It lead us to where we got lots of such emails requesting approval, replied only to ones I REALLY want to receive, and woala! – much cleaner mailbox from now on.

    Isn’t it great?