Community Meetings: Rock Not Ramble

I just had another article published on ZDNet. This one is called Community Meetings: Rock Not Ramble and talks about how to get the most out of online discussion meetings. It begins:

At the heart of great communities is great communication. Different communities converse in very different ways. Some step out into the big blue room and talk face to face in coffee shops, classrooms and lecture theatres, whereas some chew the fat online on mailing lists, in chat channels and in forums. Unfortunately when many communities set up shop they make one particularly common mistake: they focus too heavily on the medium as opposed to the approach.

Go and check it out here. :-)