One week ago today we kicked off the Ubuntu Edge Indigogo Campaign; a campaign to raise $32million using the crowd-funding site Indigogo to build the beautiful Ubuntu Edge device that can run Ubuntu Phone and Android and boot a full Ubuntu desktop running off the phone itself. Be sure to see video describing the device and the software running on it.
This campaign is ambitious, but important for a few reasons: it helps us to produce a limited run of devices perfectly crafted around the Ubuntu convergence vision, but also to utilize crowd-funding as a tool to innovate in an entrenched industry.
Currently we have raised over $7million with over 15,000 funders.
In this post I wanted to summarize the progress we have made in our first week…and what a week it was!
Our first day was a record-setter. We were the fastest project in crowd-funding history to reach $2million and the highest-raised campaign in the history of Indigogo. At around 12 hours in we had already raised 10% of our goal.
As the week progressed a flurry of media attention wrapped around the Ubuntu Edge campaign. We have had coverage on a range of media outlets, including:
- The Telegraph
- The Sun
- Techcrunch (another article)
- The Independent
- PC Magazine
- Fast Company
- International Business Times
We also saw OMG! Ubuntu!, one of the most popular Ubuntu sites online, integrate the Ubuntu Edge campaign into their site, providing an up to date ticker of the amount raised and other features.
We saw extensive coverage of the Ubuntu Edge campaign in video form too. I want to highlight two interesting highlights here. Firstly, Jane Silber, Canonical CEO talked about the campaign on CNBC:
Can’t see it? See it here!
I also strongly recommend you see Marques Brownlee’s video overview of Ubuntu Edge, which provides a fantastic overview of the campaign:
Can’t see it? See it here!
As the week progressed we also saw Mark Shuttleworth, Ubuntu Founder, doing a Reddit AMA that covered a lot of ground (including talking about six years of support for Ubuntu Edge) and answered many questions from those following the campaign.
Victor Palau also demonstrated Ubuntu desktop running on a lower-powered Nexus 4 to demonstrate the convergence technology, and a community member even put together a realistic interactive 3D model of the Ubuntu Edge.
Finally, we announced an awesome referral campaign. Whether you’ve contributed $20 or $2,000, you all have the chance to win something extra special: a personalised Ubuntu Edge phone engraved with your name. You can find the details of the campaign here.
Of course, for this prize to exist the campaign has to hit its target, so be sure to spread the word using every possible medium you have access to. Our goal is to make history, and every one of you can help us write that history and get a historical special-edition customized Ubuntu Edge in the process.
Arguably our next milestone in the Ubuntu Edge campaign is to beat the crowd-funding record for the highest amount of money that has ever been raised. This currently stands at a shade over $10million and given that we are already over $7million, we are making good progress towards this goal.
One piece of feedback we have received from many of you is a desire for a lower dollar-amount perk for those who can’t afford to purchase an Ubuntu Edge device but still want to support the campaign. We are currently working on this right now, and look forward to announcing this soon.
So, let’s make the magic happen.