As many of you will have seen, unfortunately the Ubuntu Edge campaign did not reach our goal of $32million. The final total reached was $12,812,776. I am hugely proud and thankful to everyone who pledged, supported the campaign, wrote about it, and helped to spread the word.
Some have described us not meeting the goal as a “failure”. I don’t see it that way. Let’s be honest: $32million was always an incredibly ambitious target. We would have liked to have done it for less money, but building a F1 superphone doesn’t come cheap (and remember that the $32million didn’t include any costs for software engineering and project management…Canonical were providing that for free). It was an ambitious target, but disrupting an industry is ambitious in itself, and we gave the crowd-funding campaign our best shot. The story does not end here though.
I am not surprised that we didn’t hit this ambitious $32million target, but I am surprised at what we did achieve. We broke all the crowd-funding records, garnered media attention across CNBC, Engadget, The Independent, TechCrunch, the BBC, T3, Stuff, The Verge, The Guardian, Wired, pandodaily, Fast Company, Forbes, The Telegraph and more. Every single person who put their support into the Ubuntu Edge campaign should be proud of their achievements and we are all thankful for your tremendous and inspiring support.
One thing to be critically clear about is that the Ubuntu convergence story does not end here. We are as voraciously excited and committed to bringing this Free Software convergence story to the world as ever before; our work with OEMs, Carriers, and ISVs continues apace. We have fantastic work going on across all fronts, and we are on track to have a 1.0 release of the Ubuntu Phone platform in October.
What this experience demonstrated to me more than anything was the passion and commitment of the Ubuntu family. We are a global and diverse family all united by a dream of what the future can look like, a future in which powerful, elegant technology is freely available to all, available in the devices people care about and use to learn, create, and live better lives. Our Ubuntu family is what makes us strong, and while we didn’t hit the $32million we saw yet another example of our family coming together as one and the wider industry getting a peek into our world and the technology we have to offer.
Onwards and upwards!