As some of you will know, recently I moved from Canonical to XPRIZE to work as Sr. Dir. Community. My charter here at XPRIZE is to infuse the organization and the incentive prizes it runs with community engagement.
For those unfamiliar with XPRIZE, it was created by Peter H. Diamandis to solve the grand challenges of our time by creating incentive prize competitions. The first XPRIZE was the $10million Ansari XPRIZE to create a space-craft that went into space and back twice in two weeks and carrying three crew. It was won by Scaled Composites with their SpaceShipOne craft, and the technology ultimately led to birth of the commercial space-flight industry. Other prizes have focused on ocean health, more efficient vehicles, portable health diagnosis, and more.
The incentivized prize model is powerful. It is accessible to anyone with the drive to compete, it results in hundreds of teams engaging in extensive R&D, only the winner gets paid, and the competitive nature generally results in market competition which then drives even more affordable and accessible technology to be built.
The XPRIZE model is part of Peter Diamandis’s vision of exponential technology. In a nutshell, Peter has identified that technology is doubling every year, across a diverse range of areas (not just computing), and that technology can ultimately solve our grand challenges such as scarcity, clean water, illiteracy, space exploration, clean energy, and more. If you are interested in finding out more, read Abundance; it really is an excellent and inspirational read.
When I was first introduced to XPRIZE the piece that inspired me about the model is that collaboratively we can solve grand challenges that we couldn’t solve alone. Regular readers of my work will know that this is precisely the same attribute in communities that I find so powerful.
As such, connecting the dots between incentivized prizes that solve grand challenges with effective and empowering community management, has the potential for a profound impact on the world.
The XPRIZE Lobby.
My introduction to XPRIZE helped me to realize that the exponential growth that Peter sees in technology is a key ingredient in how communities work. While not as crisply predictable (a doubling of community does not neccessarily mean a doubling of output), we have seen time and time again that when communities build momentum and growth the overall output of the community (irrespective of the specific size) can often exponentially grow.
An example of this is Wikipedia. From the inception of the site, the tremendous growth of the community resulted in huge growth in not just the site, but the value the site brought to users (as value is often defined by completeness). Another example is Linux. When the Linux kernel was only authored by Linus Torvalds, it had limited growth. The huge community that formed there has resulted in a technology that has literally changed how technology infrastructure in the world runs. We also have political examples such as the Arab Spring in which social media helped empower large swathes of citizens to challenge their leaders. Again, as the community grew, so did the potency of their goals.
XPRIZE plays a valuable role because exponential growth in technology does not necessarily mean that the technology will be built. Traditionally, only governments were solving the grand challenges of our time because companies found it difficult to understand or define a market. XPRIZE competitions put a solid stake in the ground that highlights the problem, legitimizes the development of the technology with a clear goal and prize purse, and empowers fair participation.
The raw ingredients (smart people with drive and passion) for solving these challenges are already out there, and XPRIZE works to mobilize them. In a similar fashion, the raw ingredients for creating globally impactive communities are there, we just need to activate them.
So what will I be doing at XPRIZE to build community engagement?
Well, I have only been here a few weeks so my priority right now are some near-term goals and getting to know the team and culture, so I don’t have anything concrete I can share right now. I assure you though, I will be talking more about my work in the coming months.